General Contractor & Remodeling Company in Roanoke, VA

Roanoke homes have personality. A 1920s bungalow in Raleigh Court, a Tudor in Grandin, a foursquare in Old Southwest: each one comes with plaster walls, compact kitchens, a single bathroom and a backyard that slopes toward the neighbors. Construction Marketing has spent more than 15 years helping Roanoke homeowners update houses like these without losing what made them worth buying.

We are a general contractor and deck builder based in nearby Hardy, and the Roanoker named us in its 2026 Best of Roanoke recognition. Below is how we approach work inside the city, and what to expect when you call.

Remodeling older Roanoke homes without erasing their character

Kitchens and bathrooms in original floor plans

Many Roanoke kitchens were designed for a different way of living: closed-off rooms, narrow doorways and very little counter space. When we plan a kitchen remodel in an older home, the first question is what sits behind the walls. Wiring, plumbing runs and load-bearing framing decide how open the new layout can be. The same applies to a bathroom remodel, especially when a second bath has to fit into space that never had one.

Porches that look like they were always there

A front porch carries a lot of a Roanoke streetscape. Rebuilding or extending one means matching roof pitch, column proportions and railing detail to the house, then choosing materials that will not need constant repainting. We help you decide where composite earns its keep and where traditional trim details are worth preserving.

Decks and outdoor rooms for city-sized lots

Yards in the city are smaller and often steeper than the suburban lots further out. A deck here has to handle grade changes, privacy from close neighbors and sightlines to Mill Mountain or the backyard trees. As a TrexPro® Platinum Installer, and an experienced installer of Fiberon, AZEK and TimberTech, we can build in the product that fits your budget and maintenance preferences. Many homeowners pair a deck with a screen room or a broader outdoor living space so the yard works through the evening.

Permits, setbacks and historic districts

Most structural, deck and addition work in the City of Roanoke needs a building permit, and homes inside one of the city’s historic districts may face added review of exterior changes. Requirements vary by property, so we confirm what applies before we price your project instead of discovering it halfway through. That planning step is also why we put a start date and a completion date in writing.

What a Roanoke project looks like from first call to final walkthrough

1. Conversation and site visit. We walk the house with you and listen to how you actually use the space.
2. Design and selections. Plans, materials and finishes are settled together so the price reflects the real project.
3. Written agreement. Scope, tentative start date and a firm completion date go into the contract.
4. Construction with one point of contact. A project supervisor keeps you updated and coordinates trades.
5. Walkthrough. We review the finished work with you before we call the project complete.

Read all 200+ reviews on our reviews page, or browse before and after projects.

Services we offer in Roanoke

• Kitchen remodeling and bathroom remodeling
• Porches, screen rooms and sunrooms
• Custom decks and outdoor living
• Home additions, basement remodeling and garages

Roanoke remodeling questions

Do I need a permit to build or rebuild a deck in Roanoke?

Most new decks and structural changes do, and rules differ by locality and property. We verify the requirements with the city during planning so the permit is not a surprise.

Can you match the style of my older home?

Yes. We design additions, porches and kitchens around the existing architecture, including trim, rooflines and window proportions, so new work blends with the original house.

Do you work outside the city limits?

We do. Homeowners in Salem, Vinton, Cave Spring and the rest of the Roanoke Valley are part of our regular service area.

Plan your Roanoke project

Tell us what you want to change and we will schedule a consultation. Call (540) 339-5279 or request a free consultation.